Stay Top of Mind with Students with Social Media

ScholarNet Blog Articles | August 20, 2019

Don’t let your students forget about you with these social media tips.

Keeping students engaged can be a challenge all year round. As you prepare for the fall semester, use these social media tips for introducing yourself to new and returning students, and making sure you have their attention when you need it.

Let’s Play a Game

While social media is a great way to get important information and messages to students, don’t forget why most people are there in the first place—fun! Try throwing a few games into your content calendar to get students interested and involved.

  • Caption Contest: Share a funny photo related to your school or staff on Facebook or Instagram, and then ask your followers to caption it.
  • Guess the Location: Share a lesser-known feature of your campus and ask followers to identify it. This is also a great way for new students to get to know their surroundings!
  • Trivia: Ask your followers a question about your school and see what they have to say.

Use the Buddy System

As you know, time never stops on your campus. Partner with other departments, honor societies, or professional groups to share and spotlight some of the things they’ve been working on. It will help them get the word out about who they are, and provide an opportunity for you to highlight the great culture of your school.

Stay Current

Share relevant current events, up-to-date financial aid info, and other updates on topics students are interested in. Chances are, your students are already seeking this info for themselves; by sharing it, you’ll show that you’re a trusted and valuable resource that has their needs and interests in mind.

Get Engaged

Now that you’ve got your students listening, it’s time to join the conversation! Dedicate at least a few minutes each day to reply to the responses you receive from students on social media, even if it’s just to say, “Thanks for your input!” Your followers are more likely to engage with you if they know someone is listening, and social engagement gives you the opportunity to answer questions and see what’s on your students’ minds.

Looking for More?

Check out the resources on! We share lots of tips and tricks for making your job a little easier, including staying at the top of your social media game.

Got a good idea for getting students to engage with your social media? Tell us about it! Share your social media successes in our MyScholarNet LinkedIn group!