What’s the Point of Social Media? Community.

Articles | July 30, 2018

What’s the Point of Social Media? Community.

Over the years, social media has sparked change in the way we communicate. It’s evolved the way we connect with each other, share information, and stay in touch—both personally and professionally.

Using Social Media to Connect Education Finance Professionals

One thing we’ve noticed is that many higher education professionals struggle with how best to incorporate social media in their profession in useful, purposeful, and meaningful ways. Sometimes it can be overwhelming trying to figure things out and connect the dots. That’s why ScholarNet has taken a step back from the social of today to try and create a more traditional social format—utilizing the technological advancements of today.

Building a Community for All of Us

What does that mean? In a word: Community. The point of social media is to be social—but in a digital universe. So many great things can be accomplished when we communicate with each other on a platform we trust to deliver our message correctly. While building MyScholarNet.com, Great Lakes recognized this sometimes forgotten purpose of social and has launched a new digital platform in a familiar place: LinkedIn.

All of our channels are used to connect with you, provide you with resources, and talk about the opportunities and challenges you face. We hope to create resources you will come to love. For that reason, we very much look forward to your feedback because we’re building these for you—for all of us!

Using Our New Digital Channel

  You’ll want to check out our LinkedIn business page and follow it if you want updates about our solutions and offerings. It’s a great place to get a feel for what is going on in our world, find out about new solutions, or updates to existing ones. But even beyond that, our LinkedIn group also provides a place for professionals like you or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish yourself as an industry expert.

Join Us

We want to create a community of professionals that are able to network, post photos, share related content, and discuss issues. The sky’s the limit! We hope you’re able to join us on our journey—and better yet, contribute to our community. Connect with us on social; we’d love to hear from you!

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